I am serious when I say digital marketing is for sales professionals. You need to understand as per the current coronavirus situation, social distancing will be a norm in 2020 and 2021. So how will you approach the people and do lead generation? As you guys are well aware, to do sales you need to generate the leads first. Because of social distancing, you won’t be able to meet as many as people you used to meet before. You know your job well, less meeting will give you fewer prospect leads, that means low sales
I will give you 9 reasons why sales professionals must have digital skills
1. Digital marketers are reducing the dependency on sales professionals
Digital marketers are replacing the sales job to a great extent. Let me give you an example
In an organization, 25 salespeople generate 400 leads in a month.
The monthly salary of these 20 employees is Rs 800,000 ($11500)
In 2nd situation, the company has opted for digital marketing service
Now they are getting 400 leads at Rs 100,000 ($ 1450)
Now as an owner to save down the cost, what you will do?
You will opt for online marketing and you will keep only 10 sales staff at the job. They will contact these leads and convert it into the business.
This has happened in the financial sector, real estate sector and now in this economic slowdown, every industry will go with the option. So make sure you are ready.
2. You will be able to generate more sales
Suppose in the regular situation you were generating 50 leads in a month and use to covert 3 into sales. In the second situation, you know online marketing and now you can generate 100 leads in a month within the budget of your travel expense. So as per the conversion ratio, you will generate 6 sales. Wow, now you have double your sales. This is the power of online skills
If you are smart, you can do 10 times of your regular target.
3.Become an asset to the company
Yes if you want to become an asset for your existing company then digital marketing will help. Your online skills will save your job. In this economic slowdown, the company is cutting its employee’s strength to manage the company cost. If I am the owner of your company, I will never remove an employee with multiple skills, because this person is saving my cost, by doing two jobs on a single salary. Sales executive with digital marketing skills is the best combination.
4. Get more job offer
So if you know digital marketing, your CV will have an edge over others. That means you will be getting more job offers than others because of your multiple skills.
5. A Sales guy with digital marketing skills has a superpower
As per my experience, if a salesperson knows online marketing. They can perform digital marketing better than some experts because of their sales experience. The sale person meets the clients on a daily basis because of that, they understand the real consumer behavior. This is how they get their superpower
6. Become an entrepreneur
So once you become a digital marketer. It becomes very easy for you to start your successful business and become an entrepreneur. From your sales experience you know where to find the product vendors, you understand inventory management and logistic. Now you know the online platform where you can sell your product easily and can make millions. Digital marketing is only for sales professionals.
7. Digital Marketing is easy to learn
If you can operate a mobile phone, then you can easily learn online skills. It is very easy to understand both theoretically and practically. If you practice frequently, you can become a professional online marketer in 6 months.
8. Online earning
It also opens the door for online earning. When I say online earning I mean huge. In the online world, you can find a 15-year-old kid earning $ 1000 to $10,000 per month and you may find the top guys earning millions of dollars per month. There is multiple sources of online income such as blogging, affiliate marketing, drop shipping, freelancing, and so on. The best thing is, you can also earn online without disturbing your current job. I have seen people earning more than their salary.
9. A career change for sales professionals, from the field to a desk job
Now day’s companies prefer digital marketers with sales experience. These candidates understand customers better than anyone and because of this, they give good results. Sales experience and online skills complement each other. So change your career from sales professionals to digital marketers by learning these additional skills.
I don’t suggest you learn online marketing, but I would insist you to learn digital marketing. Digital marketing is for sales professionals.
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