During the lockdown period, you would have seen a lot of content on digital/online marketing courses for working professionals. Some of you would have attended the webinars on digital marketing and some of you would have completed the crash course. You would have found it interesting and some of you not.

Currently, you are reading this blog which means you know it is important, but still you are confused and looking for clarity.

So let’s see, why digital marketing is important for working professionals in 2020?

 

1. Add important skills to your Resume.

 

It is a skilled course and always adds an advantage to your resume over others. As every one of us knows there is an economic slowdown in the world. As a result of that companies are bound to cut their operational cost, which will directly result is the sacking of the employees. Companies will always prefer those employees who can perform multiple tasks. And that’s where your digital skills will come. Working professionals with multiple skills save a lot of money for the company because they don’t have to hire the other person.

 

2. Digital marketing is easy to learn.

What is 2 + 2?

If your answer is 4, then believe me you can learn these skills very easily. The course has 4 important areas they are SEO, Social media optimization, content, and Ads. With the correct guidance, you can master this art in 2 months. Whether it is SEO or social media optimization, work hard for 6 months you become a top-class, digital marketer. That’s why I say digital marketing is easy to learn

 

3. Learn without disturbing your current job.

 

Not only it is easy to learn but the course can also be completed without taking a break from your current job. You need only 100 hrs to learn digital skills. If you take 2 hrs class every day, the course can be completed in 50 days ie. approx 2 months to finish the course.

If you want to learn social media course, It can be completed in 16 hours (8 days)and to become the pro you just need to practice.

 

4. A powerful way to grow your career fast

 

This industry is growing at a very fast rate. Some industries have shifted up to 80% of traditional marketing budget to online marketing, some of the industries are real estate, finance, tourism, education, and so on. Online is the most cost effective way of promotion and in the current situation, every business wants to save money. So this industry will be at a high peak in 2020 and 2021. The demand for digital marketing jobs is high but supply is low. This gives you opportunities to grow very fast when it comes to hierarchy. Around 2 million digital marketing jobs are expected to be created by 2020. If you learn this skill , your career will grow fast.

 

5.One skill, multiple job opportunities

 

You have to learn one course and you will get multiple digital marketing job opportunities. Hey, working professionals now you can grab the job as per your interest.

Following are the job positions you can apply for once you complete the course :

•             SEO Executive /Manager

•             Social Media Executive /Manager

•             Analyst

•             Content writer

•             Online Ads Executive / Manager

•             WordPress website developer

•             Consultant

 

6.Freelancing opportunities around the world for working professionals

 

There is always a demand for freelancers in the digital market. Due to coronavirus, the demand for these freelancers has increased a lot. Freelancers are helping small businesses to go online. This is where you can make more money during the recession. Freelancer jobs for Social media, SEO, and Google ads are always in demand. There are various freelancing websites, from where you get the contracts. The most popular freelancing website is Upwork. Majorly you get contracts from the USA, Canada, Australia, New Zeland, UAE, and United Kingdom. There are freelancing opportunities around the world.

 

7. Get a good salary hike in 2020

 

When it comes to the online industry, within a year you become an expert. When you change the job you get a very good salary hike. As your experience increases your expertise increases and everyone wants an expert. I have seen people switching companies and getting a minimum salary hike of 30% to 100% and this is happening because demand is high and supply is low.

 

8. Become your own boss in 2020

 

Everyone wants to become their own boss. This is only the field where you require no or minimum investment to start your business. Many digital professionals have become entrepreneurs and now earning in 7 to 8 figures. Just search online and you will get many stories and case studies. This industry is so good, even you don’t need any employees to run the business and I am also doing the same. You can become a social media influencer, but I would prefer you to become an entrepreneur, which sounds cool.

 

9.Earn Online, more than your salary

 

This is what I kept for last. Many people have changed their careers after coming to this industry and most of them now work from home. There are multiple online earning options, you can earn more than your salary. It is the best career option for housewives who wants to work from home. Here online earning is limitless it may go high upto 1 million dollars per month. Here age is not a limit, there are kids within the age group of 13 to 15 years, who are earning $ 1000 to $ 10,000$ per month.

So, that’s the 9 reasons why digital marketing is important for working professionals.

 

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